Tag Archives: planning

Enduring Business Principles

Posted on March 17, 2013 by bermanevansretail

As Jeff Haden says: “Some business principles come and go. Fortunately, there are some business principles you can use forever.” Here are Haden’s eight enduring business principles: “Look past the messenger and focus on the message. When people speak from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment

A Hotel Company from Ikea? Ja

Posted on March 14, 2013 by bermanevansretail

Sweden’s Ikea is known around the world for its chain of stores selling inexpensive furniture. As the firm says: “Rather than selling expensive home furnishings that only a few can buy, the Ikea Concept makes it possible to serve the … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Not a Marriage Made in Heaven: When Class Meets Mass

Posted on March 13, 2013 by bermanevansretail

Neiman Marcus is a leading higher-end retail chain that offers “upscale assortments of apparel, accessories, jewelry, beauty, and decorative home products to the affluent consumer.” Through its Last Call division, the firm sells merchandise in an outlet store format (and … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment