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Tag Archives: planning
Digital Coupons Booming — and Introducing Zavers by Google
The popularity of digital coupons by shoppers is still rapidly rising — and many retailers are actively hopping on board. According to recent research from Zavers by Google and Retail TouchPoints: “As the smartphone becomes one of consumers’ preferred shopping tools, … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, experiential retailing, Google, multichannel, opportunity, planning, promotion, Retail Touchpoints, social media, video, Zavers
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Customer Analytics in Retailing
It is imperative that retailers generate and analyze customer analytics — both to learn more about shoppers and to improve their strategies. Recently, Capillary Technologies conducted research on this topic. Below is an infographic that summarizes some of its key findings: … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, infographic, multichannel, opportunity, planning, retail analytics, shopping, trends
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The “Third Space” of Retailing
Some store-based retailers have embarked on rather novel concepts to drive business to their stores. One such concept is the “third space.” According to Marian Berelowitz, writing for JWT Intelligence: “Brick-and-mortar retail will increasingly serve as a ‘third space’ that’s … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, Duane Reade, experiential retailing, merchandising, opportunity, planning, promotion, Radio Shack, segmentation, shopping, Tesco, third space, Walgreens
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Retailing: From A to Z 