Tag Archives: Oracle

Delivering on the Brand Promise: A Video Series

Posted on June 16, 2014 by bermanevansretail

RetailWire has put together an excellent 7-part video series that is useful for any type of retailer, sponsored by Oracle Retail.   Part 1: The Big Data Deluge Part 2: Applying Cross-Channel Principles Part 3: Drivers of Great Cross-Channel Experiences Part … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Experiential Retailing Keeps on Evolving

Posted on February 24, 2013 by bermanevansretail

Whether operating stores and/or running an online business, retailers must continuously strive to offer shoppers the best experience possible — or competitors will win them away. Oracle recently published an in-depth report on experiential retailing. It concluded that: “Consumers want retailers … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment