Tag Archives: opportunity

What Are Optimal Prices for a Retailer?

Posted on October 6, 2012 by bermanevansretail

A key decision for retailers involves setting the proper prices. If prices are too low, then profit margins suffer. If prices are too high, shoppers may patronize competitors. Thus, it is crucial to set “optimal” prices and enact the proper balance … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Social Media Use by Fast-Growing Retailers

Posted on October 5, 2012 by bermanevansretail

This infographic is based upon research on people’s social engagement with retailers by Exact Target.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Evolving Shopping Patterns for Electronics

Posted on October 5, 2012 by bermanevansretail

According to eMarketer: “Many consumer electronics retailers and manufacturers are struggling. A new  eMarketer report, ‘Consumer Electronics: The Path to Purchase, Reinvented,’ finds that their traditional products face significant disruption from the  ascent of smartphones and tablets, both of which … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment