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Tag Archives: opportunity
Retailers’ Interest in Outlet Stores
For many traditional retailers, outlet stores have become an essential part of their overall store strategy mix. Here’s why. According to Kyle Stock, writing for Businessweek: “High-end department stores are slumming … sort of. At pricey apparel retailers such as Neiman … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged competition, customer expectations, customer loyalty, discount, location, merchandising, multichannel, Neiman Marcus, Nordstrom, opportunity, outlet store, Ross Stores, segmentation, strategy, success, TJ Maxx
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An Interview with Build-A-Bear’s CEO
Build-A-Bear Workshop is the very popular and highly interactive multichannel retailer that appeals to adults and children of almost any age. Recently, Build-A-Bear’s new CEO Sharon sat down for an interview about her career with Patricia R. Olsen of … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business
Tagged Build-A-Bear, career, customer expectations, customer service, experiential retailing, interview, Mattel, merchandising, multichannel, opportunity, planning, Sharon John, Stride Rite, success, tips
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McFresh from McDonald’s
As we have reported before, the new McDonald’s McWrap is a very important addition to the fast food chain’s menu and its attempt to lure more young adults. Now, the McWrap is the subject of a July 2013 Businessweek cover story … Continue reading
Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Chipotle, competition, customer expectations, customer loyalty, customer service, Five Guys, innovation, McDonald's, McWrap, merchandising, opportunity, positioning, promotion, segmentation, strategy, Subway, trends
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Retailing: From A to Z 