Tag Archives: online shopping

Can You Personalize Retailing without Shopper Participation?

Posted on November 16, 2016 by bermanevansretail

One of the toughest issues for retailers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, retailers need as much customer information as possible to target individual shoppers more … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , | Leave a comment

What’s the Biggest Global Shopping Day?

Posted on November 14, 2016 by bermanevansretail

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Take a Store Wi-Fi Quiz

Posted on October 13, 2016 by bermanevansretail

Retail Touchpoints has made available an interesting online quiz: “In-Store Wi-Fi — Are You Keeping Pace With Your Retail Peers? Take this quick quiz to understand how well you are leveraging Wi-Fi in the race to build your business. See how … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment