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Tag Archives: online shopping
The BCBGMAXAZRIA Women’s Fashion Empire Keeps Growing
BCBGMAXAZRIAGROUP is a global retail fashion powerhouse: “Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged advertising, BCBGMAXAZRIA, blog, customer expectations, customer satisfaction, fashion, global retailing, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, shopping, social media, trends
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PLEASE Be a Smart Customer: 2014 Holiday Shopping Tips
Originally posted on Retailing: From A to Z:
Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my…
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2014, advice, customer expectations, discount, experiential retailing, holiday shopping, Joel Evans, multichannel, online shopping, planning, sales, shopping, shopping tips, tips
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Cyber Monday Getting More Mobile
According to research conducted by AppLovin and reported by Marketing Land: Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2014, AppLovin, customer expectations, Cyber Monday, experiential retailing, Marketing Land, mobile, multichannel, online shopping, opportunity, shopping, trends
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Retailing: From A to Z 