Tag Archives: omnichannel

Live Chat Software Adds to the Online Experience

Posted on December 9, 2015 by bermanevansretail

Guest Blogger Today’s post is by David Campbell, who blogs about customer service trends for ClickDesk live chat and helpdesk software. He is an active freelance writer and his other interests include organic SEO and growth hacking. _______________________________________________________________________ Whether you’re … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments

Better Understanding the Mind of the Multichannel Shopper

Posted on November 3, 2015 by bermanevansretail

Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases. To better understand these shoppers, MasterCard recently published: The Retail CMO’s Guide to the Omnishopper— “What transaction data and consumer insights … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment

The Role of In-Store Technology in Omnichannel Retailing

Posted on June 24, 2015 by bermanevansretail

What is the proper role of in-store technology in this omnichannel world of retailing? Is it typically “cool” or “creepy”? As reported by eMarketer: According to April 2015 polling by RichRelevance, creepy is more common than cool. Retailers have a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments