Tag Archives: multichannel

What Is Market Fairness with Sales Tax?

Posted on September 19, 2013 by bermanevansretail

As we discussed last year, the fairness of Internet-only firms not collecting sales tax remains a hot topic. Both bricks-and-clicks firms and retailers not doing business online are at a significant price disadvantage. That is why store retailers are still … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 2 Comments

Customer Analytics in Retailing

Posted on September 17, 2013 by bermanevansretail

It is imperative that retailers generate and analyze customer analytics — both to learn more about shoppers and to improve their strategies. Recently, Capillary Technologies conducted research on this topic. Below is an infographic that summarizes some of its key findings: … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

An Innovative Starbucks Collaboration

Posted on September 6, 2013 by bermanevansretail

Starbucks has often been an innovator, going back to the days when it introduced free Wi-Fi into its stores. So, the recent launch of its new Starbucks Refresher fits right in for the retailer. As Nielsen reports: “A product launch … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment