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Tag Archives: multichannel
An Infographic on the Art of Window Displays
Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking. As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, customer expectations, experiential retailing, infographic, merchandising, multichannel, promotion, ShutterCo, tips, window display
3 Comments
An Infographic Look at the Evolution of Web Design
Web design and the quality/features of Web sites have certainly come a long way over the last 25 years. AmeriCommerce has put together an excellent infographic on the evolution of Web design: “During the 25 years since the Internet entered … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged AmeriCommerce, competition, customer expectations, experiential retailing, infographic, Internet, multichannel, opportunity, planning, trends
1 Comment
Worldwide, Brick-and-Mortar Stores Still a Big Winner
Despite perceptions to the contrary, on a global basis, brick-and-mortar stores are not fading away in the face of online and mobile shopping. However, these stores must be committed to customers and adaptive to the times. eMarketer reports that: “Customer … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged brick-and-mortar store, competition, customer expectations, eMarketer, experiential retailing, multichannel, opportunity, planning, PricewaterhouseCoopers, success
1 Comment
