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Tag Archives: multichannel
“Have It Your Way” Versus “I’m Lovin’ It”
Retailers, especially chains, pay a lot of attention to their logos, color schemes, slogans, and other visual representations of their brands. And they are increasing their social media efforts accordingly. Check out this Burger King vs. McDonald’s infographic from HubSpot. … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, aesthetics, Burger King, competition, customer expectations, customer loyalty, infographic, logo, McDonald's, multichannel, promotion, slogan
1 Comment
Looking for a New Job? Consider These Questions
Do you ask yourself several relevant questions BEFORE starting a job search? You should. We’ve written about this before as part of our personal SWOT analysis. Consider these observations from Tai Goodwin, writing for Careerealism: “The perfect time to start … Continue reading
Posted in Career Useful Information, Careers in Retailing
Tagged career, Careerealism, competition, job search, multichannel, tips
1 Comment
Does Rebranding Always Work?
Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged AirBnB, competition, customer expectations, Gap, merchandising, multichannel, promotion, rebranding, Starbucks, Vodafone
2 Comments
Retailing: From A to Z 