Tag Archives: multichannel

Knowledgeable Holiday Shoppers Are Smart Shoppers

Posted on November 21, 2016 by bermanevansretail

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Monitoring Retail Shopping: An Infographic

Posted on November 1, 2016 by bermanevansretail

For a recent issue of its Retail Monitor newsletter, Great American Group developed an interesting infographic on the shifting patterns of shopping.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment

Uber Drop-Offs Right to the Store

Posted on October 6, 2016 by bermanevansretail

There is now a new opportunity for Uber, the ride-sharing firm: Delivering customers right to the retail store. As reported by Lauren Johnson for Advertising Week: “The ride-hailing app is partnering with location-data company Yext to let retail brands create … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment