Tag Archives: merchandising

The “Dark Art” of E-mails from Retailers

Posted on December 19, 2012 by bermanevansretail

Retailers are working very diligently to get shoppers to react to their E-mail offers — in an environment where people often view such e-mail as spam or junk. As Elizabeth Holmes reports for the Wall Street Journal: “The first one … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Who Are the Most Beloved Retail Store Brands?

Posted on December 14, 2012 by bermanevansretail

New Media Metrics recently conducted research to determine the most appealing retailers — those that have the most “emotional attachment” with their customers. As reported by Jennifer Rooney for Forbes: “Holiday shopping season is in full swing. Stores are locked in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Macy’s Two Days of Christmas Blitz: Open 48-Plus Hours Straight

Posted on December 9, 2012 by bermanevansretail

To pump up holiday sales, Macy’s will be open nationwide from 7:00 AM on Friday December 21 until midnight Sunday December 23. As Caroline Winter reports for Businessweek: “American retailers have never been shy about extending their operating hours during … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment