Tag Archives: Macy’s

Tips for Better Store Branding

Posted on November 11, 2012 by bermanevansretail

Properly conveying the retailer’s name — its positioning strategy — is essential for long-term success. As noted at the Fresh Web site (from Manthan Systems, a business intelligence firm): “What’s the first name that comes to your mind when you … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

Which Retailers Are the Kings of Social Media?

Posted on October 18, 2012 by bermanevansretail

Unmetric, a social media benchmarking firm, recently conducted research on the prowess of several retailers. According to Unmetric: “Wal-Mart has more than 17 million Facebook fans and Target has 14 million. Target dominates on Twitter with more than 339 thousand … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

Macy’s Evolving Digital Strategy

Posted on September 27, 2012 by bermanevansretail

Macy’s has really ramped up its digital strategy.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment