Tag Archives: location

The U.S. Shopping Center Is Still Alive and Kicking

Even though online shopping has grown dramatically in recent years, store-based purchases still dominate the retail landscape. Retail professionals know this; many others are surprised that online purchases still represent just a fraction of retail sales. According to research giant … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Von Maur Looking to Become a National Department Store Chain

Von Maur is a very popular Midwestern U.S. department store chain with a loyal customer following. Now, the chain has more ambitious plans to expand its geographic coverage. Recently, Von Maur was the subject of a Chain Store Age cover … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 2 Comments

Demonstrating Freshness at a McDonald’s in Warsaw, Poland

A positive — and distinctive — company image is essential to retail success. For McDonald’s, this means utilizing a lot of creative promotional techniques. At McDonald’s Warsaw, “advertising meets street-art in its latest street marketing operation in Poland.” Watch the … Continue reading

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment