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Tag Archives: Joel Evans
Tis the Season to Be Inspired and Hopeful — and Live Life Every Day
Be ready to face any of life’s adversities. Evans on Marketing A HEALTH AND HAPPY 2007 TO YOU AND YOURS! Since beginning more than four years ago, Evans on Marketing has always presented posts in a professional and informative way … Continue reading
Star Wars’ Rogue One Is Here!
Professor Evans recently did a radio interview following up on an Evans on Marketing post on Rogue One. Click to listen to that interview.
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged business model, customer expectations, customer satisfaction, entertainment marketing, experiental marketing, Hofstra University, Joel Evans, opportunity, planning, promotion, radio interview, Rogue One, social media, Star Wars, success, tie-ins, total revenue, Zarb School
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Knowledgeable Holiday Shoppers Are Smart Shoppers
Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2016, advice, Black Friday, customer expectations, customer satisfaction, deceptive pricing, ethics, experiential retailing, holiday shopping, Joel Evans, multichannel, sales, save money, shopping, tips, trust, video
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Retailing: From A to Z 