Tag Archives: infographic

Connectivity’s Influence on Global Shopping

Posted on September 1, 2012 by bermanevansretail

Nielsen recently did research on the impact of connectivity (the use of connected devices) on shopping behavior around the world. The firm concluded that: “Connected devices have become a way of life for many, but shoppers are digitally engaged to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Retailer Responsiveness to Social Media

Posted on August 16, 2012 by bermanevansretail

Demandforce and Column Five developed the neat infographic displayed below. All retailers could learn more about their social media strategies and efforts from this infographic. Click the chart to go to the site of the infographic.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Why Shoppers Don’t Complete Online Purchases

Posted on August 14, 2012 by bermanevansretail

Many shoppers surf the Web to look for and purchase products. But, often they get sidetracked on their way to completing the purchase — for a variety of reasons. Recently, comScore looked into the phenomen of shopping cart abandonment. Milo Local … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | Leave a comment