Tag Archives: infographic

Shopper Marketing More Important Than Ever

Posted on July 5, 2016 by bermanevansretail

As noted by the GMA (Grocery Manufacturers Association) and consulting firm Deloitte, in their report “Shopper Marketing: Capturing a Shopper’s Mind, Heart and Wallet”: “Despite industry debates and differing opinions, shopper marketing should be consistently defined from the shopper’s point-of-view. It … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

An Informative, Animated Way of Looking at the Impact of Retailing

Posted on June 15, 2016 by bermanevansretail

Retailing has a complex infrastructure with millions of retailers and store locations, not to mention clicks-only and bricks-and-firms. So, how can we better understand it? Retale has devised an animated infographic that is easy to understand and analyze. Here are … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Part Three. Words of Wisdom to Be Happier

Posted on June 8, 2016 by bermanevansretail

To round out our three-part series on being happier, we offer the wisdom of Poet Ralph Waldo Emerson, Nobel Peace Prize Winner Nelson Mandela, Holocaust Victim Anne Frank, and Former U.S. First Lady Eleanor Roosevelt. The wisdom expressed below is … Continue reading →

Posted in Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , | 1 Comment