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Tag Archives: food
Grocery Stores Shifting Much More to Social Media
With the continuing decline in their long-time favorite advertising medium (newspapers), many food retailers are planning to do a lot more promotion through social media over the next 5 years. Click the eMarketer chart to learn more.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, eMarketer, food, grocery retailing, opportunity, promotion, social media, trends
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U.S. Grocery Shopper Trends for 2012
Each year the Food Marketing Institute (FMI) publishes a variety of research materials, some free and some for a fee. If you are interested in grocery shopping trends, the FMI has made available for free a 53-minute Webinar (with many … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, FMI, food, Food Marketing Institute, information, merchandising, multichannel, segmentation, shopping, social media, technology, tips, trends, Webinar
4 Comments
An Interview with Ron Shaich: The Force Behind Panera Bread
Panera Bread is a huge hit with 2012 systemwide sales reaching $3.4 billion (including franchisees). Just this year, Panera Bread made the Fortune 1,000 list for the first time. What makes Panera such a success and a growth engine? Part … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged career, customer expectations, customer loyalty, entrepreneur, food, franchising, interview, opportunity, Panera Bread, Ron Shaich, success, tips
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