Tag Archives: experiential retailing

Making Stores and Virtual Stores More Collaborative

Posted on July 5, 2014 by bermanevansretail

As we have noted before (click here, for example, 1, 2, 3), seamless multichannel retailing is challenging.  To provide more guidance, Knowledge@Wharton and SAP have collaborated on a new report: Harmonize Physical, Virtual Stores to Lift Sales:  “Imagine the owner … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Small Businesses on LinkedIn

Posted on July 4, 2014 by bermanevansretail

LinkedIn is not just for large businesses to network. It is also valuable for small businesses. As LinkedIn notes: “Did you know that 59% of LinkedIn members who have worked for a small business, have never worked for a company … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Online Retailing in South Korea

Posted on June 21, 2014 by bermanevansretail

Borderfree is a firm that assists client companies with their global online efforts: “Our end-to-end solution breaks down borders and all barriers to sell your product where it’s never been sold before. And done with the least amount of effort … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment