Tag Archives: experiential retailing

Tesla’s New $2,500 Software Download for Self-Driving

Posted on October 19, 2015 by bermanevansretail

Last week, we posted about self-driving cars, asking: Is “The Self-Driving Car: Coming Tomorrow Or in 2020+?” Well, Tesla has certainly given its answer to that question. As reported by Aaron M. Kessler for the New York Times: “The updated Tesla, an … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Better Understanding Search Marketing Circa 2015

Posted on October 12, 2015 by bermanevansretail

For organizations and individuals who are interested in driving more traffic to their sites, understanding search marketing is quite important. Consider the following observations and infographic on the state of search marketing from JBH, a British content marketing agency: “Search … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

The Pre-Store Impact of Digital Shopping

Posted on October 9, 2015 by bermanevansretail

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 2 Comments