Tag Archives: experiential retailing

Many Retailers Need Better Window Displays

Posted on December 5, 2016 by bermanevansretail

Several months ago, we presented a powerful infographic on window displays. Today, our valuable infographic post on window displays — which is quite different from the prior one — is from Storetraffic  (a people traffic solution provider).  According to Storetraffic: … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

A New UPS Report: Complexities of Online Retailing

Posted on November 30, 2016 by bermanevansretail

  On a regular basis, shipping giant UPS publishes reports on the “UPS Pulse of the Online Shopper™.” Its 2016 report deals with the tech-savvy shoppers who are transforming the retail landscape: “While E-commerce offers new, unparalleled opportunities for accelerated … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Knowledgeable Holiday Shoppers Are Smart Shoppers

Posted on November 21, 2016 by bermanevansretail

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment