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Tag Archives: experiential retailing
Understanding Shopping Cart Abandonment
Shopping cart abandonment is a HUGE problem that online retailers must address (see this post, for example). As Erin Lynch reports for Multichannel Merchant: “Shopping cart abandonment is a major E-commerce concern, especially when nearly 72% of Web site visitors … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, customer service, experiential retailing, infographic, multichannel, Multichannel Merchant, online shopping, planning, shopping cart abandonment, trends, trust
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Cabela’s Multi-Channel Approach
Cabela’s is one of the foremost multi-channel outdoor outfitters in the world — with mail-order, retail store, and Internet operations. As Tracey Ryniec reports for Forbes: “Cabela’s is more than just a retailer that sells hunting, fishing, and camping merchandise. It only has … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Cabela's, Canada, competition, customer expectations, customer loyalty, customer service, experiential retailing, merchandising, multichannel, online shopping, opportunity, planning, success
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Redbox Instant Goes Live
Redbox (owned by Coinstar) has been planning to expand beyond its video-rental vending machines to the online streaming of movies for quite a while. Now, that is a reality as Coinstar and Verizon have partnered to form Redbox Instant by … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged Coinstar, competition, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, kiosk, location, merchandising, multichannel, Netflix, online shopping, opportunity, planning, Redbox, Redbox Instant, rental, streaming, technology, Verizon, video
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Retailing: From A to Z 