Tag Archives: experiential retailing

How the Music Industry Has Changed

Posted on May 8, 2013 by bermanevansretail

As we know, the music industry has changed dramatically in recent years. Check out this animated timeline from Digital Music News. What does this timeline mean from the perspective of music retailers and their merchandising strategies?     Post suggested … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

McDonald’s: Customer Service Issues

Posted on May 7, 2013 by bermanevansretail

As we reported recently, McDonald’s has been working hard to stimulate sales growth. However, it has some serious customer service problems to address. According to Martha C. White, writing for NBCNews.com: “When it comes to service, McDonald’s customers just aren’t lovin’ it. The … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Cutting Down on Checkout Line Waiting

Posted on May 3, 2013 by bermanevansretail

One of the aspects of the in-store shopping experience that aggravates consumers the most is too long a wait on a checkout line. People get very impatient when they think their time is being wasted. Now, Kroger — the supermarket chain … Continue reading →

Posted in Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment