Tag Archives: experiential retailing

More Retailers Doing Well by Doing Good

Posted on July 21, 2013 by bermanevansretail

Retailer success and involvement in socially desirable projects are not incompatible. In fact, support for the community is at the core of many retailers’ strategies. As Jonathan Lee reports for Retail Touchpoints: “The cross-pollination between corporations and non-profit organizations has produced … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 4 Comments

An Interview with Build-A-Bear’s CEO

Posted on July 19, 2013 by bermanevansretail

Build-A-Bear Workshop is the very popular and highly interactive multichannel retailer that appeals to adults and children of almost any age.   Recently, Build-A-Bear’s new CEO Sharon sat down for an interview about her career with Patricia R. Olsen of … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , | Leave a comment

Online Shopping: Millennials Step Up

Posted on July 18, 2013 by bermanevansretail

We know that online shopping behavior varies by age, income, education, etc. Now, a new study by DDB Worldwide shows the significant impact of age on online shopping attitudes and behavior. As eMarketer notes: “A January 2013 survey from ad agency DDB … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments