We know that online shopping behavior varies by age, income, education, etc. Now, a new study by DDB Worldwide shows the significant impact of age on online shopping attitudes and behavior.
As eMarketer notes: “A January 2013 survey from ad agency DDB Worldwide of U.S. Web users’ attitudes toward E-commerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group reporting that ideally they would buy everything online.”
Take a look at this chart. Click on it to learn more.