Online Shopping: Millennials Step Up

We know that online shopping behavior varies by age, income, education, etc. Now, a new study by DDB Worldwide shows the significant impact of age on online shopping attitudes and behavior.
As eMarketer notes: “A January 2013 survey from ad agency DDB Worldwide of U.S. Web users’ attitudes toward E-commerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group reporting that ideally they would buy everything online.”
Take a look at this chart. Click on it to learn more.



This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

2 Responses to Online Shopping: Millennials Step Up

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