Tag Archives: ethics

Tips for Shopping More Safely Online

Posted on January 12, 2015 by bermanevansretail

As we know, hacking and identity theft make us more vulnerable than ever when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Is Sephora Living Up to Its Price Promises?

Posted on December 22, 2014 by bermanevansretail

What happens when retailers do not live up to the promises they make to customers (or seemingly do not live up to them)? The social media fallout is typically fast and furious. The global Sephora chain, owned by upscale LVMH Moët Hennessy … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment

Small Business Saturday Is BIG for Local Retailers

Posted on November 26, 2014 by bermanevansretail

Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment