Tag Archives: eMarketer

Evolving Shopping Patterns for Electronics

According to eMarketer: “Many consumer electronics retailers and manufacturers are struggling. A new  eMarketer report, ‘Consumer Electronics: The Path to Purchase, Reinvented,’ finds that their traditional products face significant disruption from the  ascent of smartphones and tablets, both of which … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Keys to Successful Retailing in Europe and Russia

According to research conducted by MasterCard and reported by eMarketer: “Retailers in Western Europe and Russia should be well aware of the changes to their businesses being wrought by new and emerging technologies. Retailers, however, are employing a host of … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Mobile Shopping On the Upswing in China

Hey mobile retailers, the largest market in the world awaits. Click the chart to learn more from eMarketer.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , | Leave a comment