Tag Archives: customer service

Kindlemania?

Posted on September 7, 2012 by bermanevansretail

This week, Amazon made a major announcement of a new series of Kindle Fires and Kindles through the media and at its Web site. And NPD offered its take on this. Read the announcement and the commentary beneath it. After analyzing the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Wal-Mart and the iPhone: A New Way to Checkout

Posted on September 6, 2012 by bermanevansretail

Wal-Mart is by far the best-selling retailer in the world. But this is not just because of its low prices and wide merchandise assortment. The firm is also extremely creative and innovative in its efforts to be cost efficient and to improve … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Will Walgreens’ New Rewards Program Be a Winner?

Posted on August 30, 2012 by bermanevansretail

Generally speaking, for rewards programs to be successful — which means generating more business through heightened customer loyalty — they must, at a minimum, fullfill these criteria: The program must be easy to use, the shopper can earn rewards that … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment