Tag Archives: customer expectations

Retailers: There’s Still Time for Big Holiday Revenues

Posted on December 22, 2015 by bermanevansretail

Yes, today is December 22 and Christmas is just three shopping days away. This can be a particularly opportune week for store-based retailers appealing to last-minute shoppers. And don’t forget about December 26! Laura Heller reports the following for FierceRetailer: “Procrastinators … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

TV Interview: Where Should Retailers Be Locating?

Posted on December 18, 2015 by bermanevansretail

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with malls versus local shopping areas. … Continue reading →

Posted in Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 1 Comment

Do Social Media Enthusiasts Really Want “Buy” Buttons?

Posted on December 14, 2015 by bermanevansretail

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment