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Tag Archives: competition
Is Choosing a New Location an Art or a Science? Both?
For physical stores, one long-time planning assumption relates to the concept of “location, location, location.” This is still true. Randy Myers, has a valuable story on Inc.com (“The Art and Science of Choosing a New Location”) — “Expanding into a new … Continue reading
Small Business Saturday Is BIG for Local Retailers
Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, American Express, competition, customer expectations, entrepreneur, ethics, experiential retailing, planning, promotion, shopping, Small Business Saturday, small firm, success, trust
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