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Tag Archives: Barry Berman
A Small Business Guide: Using Database Marketing to Target Loyal Customers
TIPS FOR BETTER RETAILING: “Using Database Marketing to Target Loyal Customers” by Joel R. Evans and Barry Berman As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to … Continue reading →
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
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Tagged Barry Berman, customer expectations, customer loyalty, customer service, experiential retailing, information, Joel Evans, planning, small business, tips
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2 Comments
The Importance of Repeat Customers
TIPS FOR BETTER RETAILING: “The Importance of Repeat Customers” by Joel R. Evans and Barry Berman Too many retailers concentrate on how to woo new customers and, thus, they do not pay enough attention to what they can do to … Continue reading →
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
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Tagged Barry Berman, competition, customer expectations, customer loyalty, customer service, experiential retailing, Joel Evans, multichannel, tips
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2 Comments
Retail Management: A Strategic Approach
Our text, Retail Management: A Strategic Approach, 12th edition, is not only accompanied by this blog and our Twitter feed, but also a complete set of retail resources. Check it out. Thanks. 🙂
Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing
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Tagged Barry Berman, book, customer expectations, customer service, entrepreneur, experiential retailing, global retailing, information, Joel Evans, merchandising, retail, retail management, shopping, social media, strategy, success, tips, trends
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1 Comment
Retailing: From A to Z 