Tag Archives: atmospherics

Enhancing the State of Store Traffic

Posted on March 2, 2015 by bermanevansretail

A major area of concern for retailers with a physical presence is how to maintain a strong flow of engaged store traffic. According to Platt Retail Institute:  “The success of a retailer hinges on many factors. Ultimately, sales at a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

A Video Look at the Glade Boutique

Posted on December 16, 2014 by bermanevansretail

SC Johnson, a maker of household products, including Glade, has opened a Glade “popup” store in New York City. This store will be open through December 23, 2014.  Take a look at the company’s fun YouTube video: “Follow host Audrina Patridge as … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment

In-Store Analytics Pick Up the Pace

Posted on December 2, 2014 by bermanevansretail

As we have written about several times before (see, for example, 1, 2, 3), retail analytics have become much more sophisticated and illuminating in recent years. A story in Businessweek by Olga Kharif further illustrates what smart retailers are doing: “Feel … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment