Tag Archives: American Express

How Small Retailers Can Combat Fraud

Posted on April 27, 2016 by bermanevansretail

Want to reduce your exposure to fraud? Take a look at this video from American Express.    

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 2 Comments

Free Marketing Tools from Credit Card Companies

Posted on April 26, 2016 by bermanevansretail

Click on the image below to see some of the many marketing resources that American Express offers to the retailers that accept an American Express card.   Click on the image below to see some of the many marketing resources … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment

How Retailers Can Do a Better Job with Customer Loyalty

Posted on April 25, 2016 by bermanevansretail

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses — often, retailers — and fall under the American Express OPEN banner, which is the small business division of American … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 4 Comments