Cross-Channel Shopping and the Holiday Season

Posted on November 18, 2012 by bermanevansretail
Cross-channel shopping is booming. And retailers must act accordingly during the holidays.
As Jay Henderson reports for Multichannel Merchant: Although “retailers have witnessed tremendous progress when it comes to mobile marketing and adoption, there are still two main challenges to overcome: Keeping pace with the growth of channels and devices, and breaking their mobile campaigns out of silos. So how can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.”
Click the image to see Henderson’s tips.

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Younger Restaurant Diners More Likely to Use Mobile Apps

Posted on November 17, 2012 by bermanevansretail
Young adults are the most likely to use mobile media when choosing a place to dine and in interacting with a restaurant.
Click the chart to read more.

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Retailers Moving Up the Holiday Shopping Season

Posted on November 16, 2012 by bermanevansretail
After dominating the Christmas holiday season for years, Black Friday is now facing increased competition from Thanksgiving store openings and Cyber Monday.
According to eMarketer: “Retailers are shifting their holiday promotions up earlier each year, and the buzz has moved progressively from ‘Cyber Monday’ to Black Friday and finally to Thanksgiving Day itself, with reports of mass merchants beginning their sales in the middle of what is for many still an important family holiday. Is this a bridge too far? An October survey from credit card comparison and  financial education Web site CreditDonkey.com found that 41% of US consumers planned to  shop on Black Friday this year, compared to 57% who said they would shop a few days later on Cyber Monday. In addition, most respondents said they planned to  spend less this year on Black Friday than they had in 2011 — while a majority of  Cyber Monday shoppers planned to spend more than they did a year earlier.”
Click the chart to learn more.

 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment