How Big a Problem Is Price Gouging?

Posted on November 20, 2012 by bermanevansretail

Here is an interesting infographic by Brian Wallace on price gouging (setting overly high prices due to the high of consumer demand relative to the available supply).

Click the chart to learn more.


Post suggested by KCJ

 

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Four Key Job Skills

Posted on November 19, 2012 by bermanevansretail

Evans on Marketing's avatarEvans on Marketing

Do you know what job skills to emphasize in today’s competitive marketplace?

According to Ruth Mantell, writing for the Wall Street Journal, these are the four most important attributes for job seekers to highlight in 2013:

  1. Clear communications abilities
  2. A personal brand
  3. Flexibility
  4. A focus on productivity

Click the image to read Mantell’s full story.

Photo by Richard Faust

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Posted in Career Useful Information, Careers in Retailing | Tagged , , , | Leave a comment

Zara: On the Fast Fashion Track

Posted on November 19, 2012 by bermanevansretail
As we’ve blogged previously, Zara, the Spain-based global apparel retailer that is part of Inditex, is on quite a roll. It is now the largest fashion retail chain in the world.
Suzy Hansen, reporting for the New York Times, notes that: “Inditex is a pioneer among ‘fast fashion’ companies, which essentially imitate the latest fashions and speed their cheaper versions into stores. Every one of Inditex’s brands — Zara, Zara Home, Bershka, Massimo Dutti, Oysho, Stradivarius, Pull & Bear, and Uterqüe — follow the Zara template: trendy and decently made but inexpensive products sold in beautiful, high-end-looking stores. Zara’s prices are similar to those of the Gap: coats for $200, sweaters for $70, T-shirts for $30. Inditex now makes 840 million garments a year and has around 5,900 stores in 85 countries, though that number is always changing because Inditex has in recent years opened more than a store a day, or about 500 stores a year. Right now there are around 4,400 stores in Europe, and almost 2,000 in Spain alone.”
Click the photo to access Hansen’s full story.

Pedro Guimarães for the New York Times

 

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | Leave a comment