Fast-Fashion Retailer Zara Keeps Up Emerging-Markets Push

Inditex, a global apparel retailer based in Spain whose leading subsidiary is the Zara chain, is on quite a roll. Its expansion strategy is extremely aggressive. It has making a large push into developing markets.
As reported by David Roman and William Kemble-Diaz in the Wall Street Journal: “Because of its global expansion drive—Inditex has opened more than a store a day, on average, in recent years and is set to launch online sales in China in September—the company is becoming less reliant on sales in Spain, now accounting for around a quarter of the total. It has expanded rapidly across the fast-growing markets of Asia and Latin America and opened new stores in Ecuador, Bosnia, and Georgia in April and May. In March, the company said it expects to have 425 stores across China by the end of 2012, compared with 275 in January.”
Watch this video clip to learn more.
This entry was posted in Global Retailing, Part 6: Merchandise Management and Pricing, Video Clips (non-career) and tagged , , , , , . Bookmark the permalink.

1 Response to Fast-Fashion Retailer Zara Keeps Up Emerging-Markets Push

  1. Pingback: Zara: On the Fast Fashion Track | Retailing: From A to Z by Joel Evans

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