What’s Ahead for Mobile Coupons?

Posted on August 6, 2013 by bermanevansretail
In today’s marketplace, mobile coupons are taking on an even greater role — across numerous product categories. And smartphone shoppers really like their E-coupons.
Check out this infographic for some interesting data. 

Explore more infographics like this one on the web’s largest information design community – Visually.

 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

How Small Retailers Can Think Big

Posted on August 4, 2013 by bermanevansretail
Third-party channel partners can enable local retailers to think bigger — and dramatically increase their geographic coverage.
Consider the case of Sandy Poehnelt, owner of The Right Slice in Kauai, Hawaii — as reported by Inc.: “When customers began asking Sandy if she could ship her pies to the mainland, she looked to The UPS Store to create a solution from scratch. The UPS Store franchisee, Joel Groomes and his team at her local The UPS Store were glad to offer the support and services specifically designed to make running Sandy’s small business a little easier.”
Click the image to see a video clip.

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 16 Comments

Uh, Oh: NRF Predicts Slower Back-to-School Revenues This Year

Posted on August 1, 2013 by bermanevansretail
For many retailers, back-to-school revenues comprise a large part of their annual sales. Thus, an uptick or down-tick for this season can have a big impact on the bottom line.
This is the National Retail Federation’s take on back-to-school 2013:
“A combination of pent-up demand and a growing population of school children put 2012 back-to-school spending in the history books, leaving parents in 2013 with an array of school supplies that still work, and a significantly shorter shopping list. According to NRF’s 2013 Back-to-School Survey conducted by Prosper Insights & Analytics, families with school-age children will spend an average $634.78 on apparel, shoes, supplies, and electronics, down from $688.62 last year. Total spending on back-to-school is expected to reach $26.7 billion. Total back-to-school and back-to-college spending combined will reach $72.5 billion.”

“‘The good news is that consumers are spending, but they are doing so with cost and practicality in mind. Having splurged on their growing children’s needs last year, parents will ask their kids to reuse what they can for the upcoming school season.’ said NRF President and CEO Matthew Shay. ‘As they continue to grapple with the impact of increased payroll taxes, Americans will look to cut corners where they can, but will buy what their kids need. It’s important to note, however, that spending levels are still well above where they were a few years ago.'”

Click on the infographic to learn more.

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment