How Small Retailers Can Think Big

Third-party channel partners can enable local retailers to think bigger — and dramatically increase their geographic coverage.
Consider the case of Sandy Poehnelt, owner of The Right Slice in Kauai, Hawaii — as reported by Inc.: “When customers began asking Sandy if she could ship her pies to the mainland, she looked to The UPS Store to create a solution from scratch. The UPS Store franchisee, Joel Groomes and his team at her local The UPS Store were glad to offer the support and services specifically designed to make running Sandy’s small business a little easier.”
Click the image to see a video clip.


This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , , , , , , , , . Bookmark the permalink.

16 Responses to How Small Retailers Can Think Big

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