Taco Bell: Ad Age’s Marketer of the Year

Posted on September 2, 2013 by bermanevansretail
Congratulations to Taco Bell for just being selected as this year’s “Marketer of the Year” by Advertising Age.
Here’s why Taco Bell was chosen, as reported by Maureen Morrison:
“The 50-year-old chain is in innovation overdrive, churning out a string of hot products, game-changing menus, and an aggressive mix of traditional, social, and digital marketing that’s hitting the mark with millennials. Taco Bell in 2012 posted an 8% increase in U.S. same-store sales — more than twice the 3.3% gain of industry leader McDonald’s — after the most-successful product launch in the company’s history. It took three years and 45 prototypes to launch Doritos Locos Tacos, which sold 100 million in the product’s first 10 weeks. And it’s a franchise that keeps on growing. In March of this year, Taco Bell rolled out Cool Ranch Doritos Locos Tacos and, in August, Fiery Doritos Locos Tacos. Taco Bell has sold more than 600 million of the original and Cool Ranch tacos in the U.S. since the introduction nearly a year and a half ago.”
Click the image to read more. 
Photo by Brad Swonetz for Advertising Age

 

 

 

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

FREE Nielsen Webinar on Finding the Most Profitable Consumers

Posted on August 30, 2013 by bermanevansretail
On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.”
As Nielsen notes:
“Does your brand have ‘super heroes’? Join us and Kraft Foods for a closer look into why the answer should be a resounding ‘yes’ and why the traditional 80/20 rule no longer applies. Today’s reality suggests that it’s 10% of your consumers that really matter. These ‘Super Consumers’ drive 50% of the profit in most categories. They are often the smartest, most engaged and articulate consumers in the category. Yet, they are frequently overlooked or misunderstood by marketers. The result? Missed opportunities for growth, profit, innovation…and more.”
“Join us as we share new research from The Cambridge Group about how these Super Consumers can drive your business. We’ll explore industry insights from retail, media, and financial services. Executives from Kraft Foods will share real-life CPG examples about the importance of Super Consumers in successfully turning around low- or no-growth product lines.”
Click the image to sign up FREE.

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

Funny Reviews on Amazon

Posted on August 29, 2013 by bermanevansretail
Most firms recognize that online customer reviews are quite important. They can sometimes greatly stimulate sales or negatively impact them. This is certainly true for companies selling through Amazon.com.
Given the importance of online reviews, reading the recent article on “Funniest Amazon Product Reviews of All Time… Or At Least Today” by Tim Parry for Multichannel Merchant is a good tension reducer — at least for those not getting slammed by past reviews.
Here’s an excerpt from Parry: “UFO-02 Detector: One Star is Too Much for This Product. ‘I don’t know if this is a scam or if mine was broken, but it doesn’t work and I am still getting abducted by UFO’s on a regular basis.'”
Click the image to read more of Parry’s picks.

ufo-detector

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment