Never on Sunday: Will This Be Changing in France?

In the United States, many cannot remember that Sunday “blue laws” — whereby retail businesses were not allowed to open — were the rule rather than the exception. Today, in most communities, a large number of stores are open seven days a week and have long hours to accommodate shoppers.
But, this change is not in effect in a number of countries around the world; and they continue to have blue laws. One good illustration of this is France, where the continued use of blue laws is now under discussion.
As Carol Matlack reports for Businessweek:
“On a sunny October Sunday, cashiers at the Leroy Merlin home-improvement store in the Paris suburb of Ivry-sur-Seine are ringing up caulk guns, kitchen faucets, paintbrushes, drywall, and other do-it-yourself essentials. They’re also breaking the law. Most French stores are forbidden to open on Sundays and must close no later than 9 p.m. on weekdays. Social reformers enacted the restrictions in 1906 to guarantee that workers could relax and see their families. More than a century later, with joblessness at 11 percent and many people seeking flexible work schedules, workers are fighting back—not only against the law but also against labor unions pressing for tougher enforcement by authorities who often let violators go unpunished.”
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Photo by Nathan Alliard/Getty Images

 

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment

An Interesting Slideshow on Starbucks

Check out this insightful slideshow on Starbucks from Distilled, a creative online marketing company.
Click on the image to see the slideshow.

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Omnichannel Charges Ahead

At first, retailers mostly operated through one channel — physical stores. Then came mail and phone orders, and more recently, the online channel. Integrating these channels is important and can be a point of differentiation.
Consider this observation from Marian Berelowitz, writing for JWT Intelligence:
“Shopping is shifting from an activity that takes place in physical stores or online to a value exchange that plays out in multiple novel ways: This is one of our trends for 2013, dubbed Everything Is Retail.”
“Google+ has introduced shoppable Hangouts: During the first one, designer Diane von Furstenberg discussed her fall collection and other tidbits with participants. Concurrently, viewers saw a selection of the garments along the side of their screen. They could click through to buy from the brand’s website or save to a Google Shopping Shortlist. The trailer itself collected more than 2.3 million views in only a couple of weeks.” 
Take a look at the trailer here.

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 2 Comments