A Nice Slideshow on the Future of Retailing

Posted on May 5, 2014 by bermanevansretail
The slideshow below is from  Ross Dawson‘s keynote speech at Congreso Internacional de Retail in Lima Peru. Dawson is a futurist and strategy advisor at AHT.

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Leaders in Digital Shopper Marketing

Posted on May 2, 2014 by bermanevansretail
Via Shopper Marketing, Path to Purchase Institute has published its second annual report on “Who’s Who in Digital Shopper Marketing:”
“Here is our list of brand and retail executives who are making notable contributions in the areas of digital shopper marketing, E-commerce, social media, and mobile marketing to better engage the increasingly digitally connected shopper.”
Click on the image to access the full report.

 
Digital Leaders
 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Timberland and Proximity Marketing

Posted on April 28, 2014 by bermanevansretail
Timberland is a successful manufacturer and reseller: “We make boots, shoes, clothes, and gear that are comfortable enough to wear all day and rugged enough for all year. And we don’t rest on our accomplishments — if we did, we’d only have ever made one waterproof leather boot.”
As eMarketer recently reported:
“VF Corp.’s Timberland brand is one of the retailers using very close-range mobile messaging to communicate with consumers, offering discounts and promotions to people once they are in the store. Known as proximity marketing, Timberland has been working with a company called Swirl, which has a mobile app of the same name and can message consumers inside the store and within a certain range outside the store.”
Click the image to read an eMarketer interview with Rachel Panetta, the head of retail and E-commerce marketing for Timberland.

 

 

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | 2 Comments