7-Eleven Loves March Madness

Posted on March 23, 2016 by bermanevansretail
TV Viewership for “March Madness” (the NCAA Men’s Basketball Tournament) includes both serious sports fans and casual watchers — and millions of people who are participating in a bracket pool to see who wins their pool.
7-Eleven is one of several advertisers who run special promotions during March Madness.
As reported by Jessica Wohl for Advertising Age:
“7-Eleven is airing 15-second commercials with a basketball feel, aiming to get NCAA fans watching college hoops to think of the convenience chain as a place to go for hot food. One spot promotes the convenience chain’s new $1.99 chicken sandwich and another focuses on its steak and cheese melt sandwich. 7-Eleven, like supermarkets and other retailers, is expanding its lineup of prepared foods to appeal to on-the-go consumers.”
“Along with the commercials, 7-Eleven said its plans include a new partnership with Turner Sports and Twitter called March Madness Amplify. 7-Eleven’s social media campaign includes sponsoring some official in-game highlights sent out by @marchmadness and @BleacherReport. The company is also planning in-store sampling on March 25, and giving out free Melts on April 4, the day the NCAA championship is set to be played.”

 

Click the image to read more.

7-Eleven Chicken Sandwich Credit: 7-Eleven


 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Are You as Attuned to RFID Technology as You Should Be?

Posted on March 22, 2016 by bermanevansretail

Guest Blogger

Today’s post on RFID technology is by Chris Landry, the Managing Director of Colourfast, an international paper and plastic card printer that is based in Ontario, Canada. 
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RFID Technology in Retail — An Infographic
The concept of radio frequency identification (RFID) is becoming increasingly common among retailers worldwide, with more than 50% of product manufacturers already implementing it and a further 21% expected to do so within the next year. So what is this RFID craze and why it is proving so popular?
It refers to the placement of a small chip in a product which is scanned by an antenna within a scanning field – in theory, a similar idea to barcodes, but with some key differences. For instance, numerous RFID tags can be scanned at once and will register without human contact, whereas barcodes can only be read one at a time and require a person to scan the item physically.
Companies such as Google, Walmart, Virgin, and Coca Cola, which have already converted to RFID, will tell you that it reaps numerous benefits, such as increased work efficiency, increased sales, greater job satisfaction, and — crucially — greater customer satisfaction. In this time-short world of ours, customers do not like to be kept waiting at checkouts, so RFID enables them to get through checkouts much quicker; this goes a long way to improving customer experience.

Find out more about the potential of RFID in the infographic below, which was created by paper and plastic card printer Colourfast (http://www.colourfast.com/usa/gift-card-printing).


 
 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Moving On: Turning Personal Failure into Success

Posted on March 21, 2016 by bermanevansretail
We can ALL be a success. Don’t let anyone tell you otherwise. Just be persistent and confident in your abilities, work hard, and learn as much as you can about every facet of your life! This is about YOU being the master of your own self brand, and not having others define you  instead.
As the late Jim Valvano said in an inspirational 1993 speech about his battle with cancer, “Never Give Up… Don’t Ever Give Up.” [The V Foundation has raised more than $150 million for cancer research.] Valvano’s speech certainly inspires me. That’s why this blog’s description ends with “Live Life Every Day.”

On a personal note [Joel Evans]:
When I was 19 and a college sophomore, I went to talk to one of my professors about a midterm exam. I was NOT there to complain about my grade (of C+), only to find out how I could improve my essay answers for the final. My conversation with the professor lasted less than 5 minutes. His only response? “I don’t know why you’re here in my office. You’re from a blue-collar family and a first-generation college student. What makes you think you can do any better?” That was it.
Although this incident was decades ago, I still remember it. The comments by that insulting and condescending professor have served as a major impetus for me to prove him wrong. As my Hofstra Bio indicates, I have worked hard to prove his assessment of me to be wrong. 🙂
The video below from Motivating Success is encouragement for all of us. It is an “inspiring video on persevering no matter how many times you have failed in life. This video mentions well known people who had failed, but kept pressing on until they became successful.”
Among those featured in the video are Michael Jordan, Albert Einstein, Oprah Winfrey, Walt Disney, Lionel Messi (the soccer superstar), and Steve Jobs. All of them had at least one failure before going on to enormous success.


 

Posted in Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | 1 Comment