Are You as Attuned to RFID Technology as You Should Be?

Guest Blogger

Today’s post on RFID technology is by Chris Landry, the Managing Director of Colourfast, an international paper and plastic card printer that is based in Ontario, Canada. 
RFID Technology in Retail — An Infographic
The concept of radio frequency identification (RFID) is becoming increasingly common among retailers worldwide, with more than 50% of product manufacturers already implementing it and a further 21% expected to do so within the next year. So what is this RFID craze and why it is proving so popular?
It refers to the placement of a small chip in a product which is scanned by an antenna within a scanning field – in theory, a similar idea to barcodes, but with some key differences. For instance, numerous RFID tags can be scanned at once and will register without human contact, whereas barcodes can only be read one at a time and require a person to scan the item physically.
Companies such as Google, Walmart, Virgin, and Coca Cola, which have already converted to RFID, will tell you that it reaps numerous benefits, such as increased work efficiency, increased sales, greater job satisfaction, and — crucially — greater customer satisfaction. In this time-short world of ours, customers do not like to be kept waiting at checkouts, so RFID enables them to get through checkouts much quicker; this goes a long way to improving customer experience.

Find out more about the potential of RFID in the infographic below, which was created by paper and plastic card printer Colourfast (


This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing and tagged , , , , , , , , , . Bookmark the permalink.

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