Free Marketing Tools from Credit Card Companies

Posted on April 26, 2016 by bermanevansretail
Click on the image below to see some of the many marketing resources that American Express offers to the retailers that accept an American Express card.

 

Click on the image below to see some of the many marketing resources that Mastercard offers to the retailers that accept a Mastercard card.  [Free login required.]

 

Click on the image below to see some of the many marketing resources that Visa offers to the retailers that accept a Visa card.  

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment

How Retailers Can Do a Better Job with Customer Loyalty

Posted on April 25, 2016 by bermanevansretail
American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses — often, retailers — and fall under the American Express OPEN banner, which is the small business division of American Express.
Besides the videos below, American Express offers an extensive FREE Knowledge Center.
 
The first video is Mapping the Customer Loyalty Cycle Pt. 1: Identifying Your Customer Types: “Your customers may fall into different loyalty categories: ambassadors, loyal, frequent, and win back. This video assesses the different loyalty types and explains how you can identify which of your customers fall into each category.”
 
The second video is Mapping the Customer Loyalty Cycle Pt. 2: Optimizing Your Customer Types: “Customers fall into different categories: advocates, loyal, frequent, infrequent and win back. This video will explain how best to communicate and connect with these customers and help drive sales.”

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 4 Comments

How to Improve Customer Engagement

Posted on April 22, 2016 by bermanevansretail
Here’s a brief video on how to improve customer engagement from Pitney Bowes.


 

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 3 Comments