Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

American Express Open on Retailing

Posted on August 12, 2012 by bermanevansretail

American Express Open, which focuses on tips for small businesses, has a very good selection of articles and videos related to retailing. Here are some recent examples. Click the images to access the material.      “Small Business on the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

We’re Now Tweeting!

Posted on August 11, 2012 by bermanevansretail

You can now follow us at Twitter: https://twitter.com/beretail. Thanks.

Posted in Careers in Retailing, Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Personalized Communication Via Multiple Channels

Posted on August 6, 2012 by bermanevansretail

According to Pitney Bowes: “There is a fine line between what a consumer believes to be junk or a valuable piece of information, so it can be easy for a company to fall in to the junk category, but with … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment