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Category Archives: Video Clips (non-career)
The TrueCar “Hassle-Free Car-Buying Experience”
TrueCar is car-buying service with a dealer network of more than 5,500 car dealers. The firm’s approach is highlighted in this chart and discussed below. What do YOU think? Do YOU believe this approach will work? Post a comment!!!! Here … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged competition, customer expectations, customer service, experiential retailing, hassle-free, opportunity, pricing, success, TrueCar, trust
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Wal-Mart’s Bribery Case in Mexico
The investigation into bribery in Mexico involving Wal-Mart executives in that country (see our earlier post for some background on the matter) continues unabated. Today, a cover story by David Barstow and Alejandra Xanic von Bertrab, that appears in the NY … Continue reading
Target’s Chief Marketing Officer on Digital Content
Target Executive Vice President and Chief Marketing Officer Jeff Jones talks about his marketing philosophy and creating content for the future. See the full story on abullseyeview.com.
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged chief marketing officer, digital, experiential retailing, global, shopping, social media, Target, technology, trends, video
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Retailing: From A to Z 