Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

May the Force Be with YOU — and Your Toys

Posted on December 2, 2015 by bermanevansretail

Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza. According to Bloomberg Business: “After Star Wars Episode III: Revenge of … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Happy Thanksgiving from BEretail

Posted on November 26, 2015 by bermanevansretail

   

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

How Are Retailers Really Doing with Social Media?

Posted on November 20, 2015 by bermanevansretail

Millions of retailers around the world maintain an active social media presence. But, how are they doing in terms of responding to people’s comments and questions on social media? Sprout Social reports: “Given that people are taking to Facebook and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment