Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Who’s Got the Better Holiday Ad?

Posted on November 18, 2015 by bermanevansretail

During the holiday shopping season, there is a lot of advertising clutter — as more retailers advertise; and they do so in more depth. Just check out the inserts in your Sunday newspaper from now until the end of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | 2 Comments

A Global Tribute to France

Posted on November 16, 2015 by bermanevansretail

Once again, we have seen some horrific events take place somewhere in the world. This time it was Paris. Next time, it could be ____. Nonetheless, after some sad reflection when a tragedy occurs, we usually return to our normal … Continue reading →

Posted in Global Retailing, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Be a Smart Customer: 2015 Holiday Shopping Tips

Posted on November 13, 2015 by bermanevansretail

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m doing the tips post two weeks before Black Friday.. According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 4 Comments