Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

The NRF’s Top 25 People Impacting Retail in 2016

Posted on January 18, 2016 by bermanevansretail

Each year, the National Retail Federation Foundation recognizes 25 “disruptors, dreamers, givers, influencers, and power players.” Read on to access the 2016 list: 2016’s Disruptors — They “are true originals who rock the boat with ideas so crazy, they just might … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , | 3 Comments

Where Wearables Are Headed in 2016

Posted on January 13, 2016 by bermanevansretail

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016? These are 2016 predictions from James A. Martin, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments

Slow North American Retail Growth Ahead

Posted on January 11, 2016 by bermanevansretail

United States and Canadian retailers are forecast to be in a slow to moderate growth mode well into the future. According to an eMarketer study: “Despite steady growth of 3%, which puts the U.S. ahead of Canada’s rate of increase, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment